5 Reasons Why Social Media is Important for Your Business
According to Statista, there will be around 2.77 billion social media users around the globe by 2019. If your business isn't on social media, you're missing out on reaching a critical customer base. Here's five reasons why social media is important for your business:
1. A strong social media presence leads to a loyal community.
A study published by Convince&Convert found that 53% of Americans who follow brands on social media are more loyal to those brands. Not only are customers constantly reminded of your presence, they'll also see when you post new content, promotions, and inventory. As you gain valuable insight about your customers through social media interactions and analytics, you can begin to target your content to what works best for your brand and increasing sales.
2. Increases sales.
Social media marketing results in higher conversion rates due to a strong humanization element. Customers feel that a strong social media presence makes companies feel more human, especially if businesses respond to their questions on social media and share engaging, personalized content. In addition, social media ads and organic follower growth make it easy to reach your target demographic.
3. Showcase your brand and increase brand recognition.
Social media networks are a great opportunity for your company to have a voice and showcase your brand. A unified brand image is important, so make sure graphics, logos, and color schemes are consistent. Customer's are more likely to notice your business when your content is present on a variety of networks and they have the opportunity to interact with your content. Not only can customer's ask questions directly, they're also more likely to buy from a brand who responds to them on social media.
4. Boost traffic and search engine ranking.
Since all major brands use social media, Google and other search engines calculate their rankings using social media presence as a significant factor. Because of this, being active on social media could act as a signal to search engines that your brand is legitimate and trustworthy. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating that their efforts increased traffic to their websites.
5. Cut marketing costs.
A strong social media presence allows day-to-day interaction with your customers, allowing for more immediate feedback from your ads, promotions, and sales. With targeted social media ads, you decide who your target demographic is and you only pay to reach that demographic. This allows you to cut marketing costs and stop wasting money reaching individuals who will never be your customer.
Social media marketing, when done right, can transform and grow your business. Contact us at firstname.lastname@example.org to learn how we can transform your marketing.